University of Twente Student Theses
Briefly Motivating: Motivate and retain older participants in a research study using a newsletter.
Rempe, Konrad Magnus (2022) Briefly Motivating: Motivate and retain older participants in a research study using a newsletter.
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| Abstract: | As part of a large-scale study to design and test new approaches to encourage healthy living for older adults, it is difficult to keep the participants motivated for a longer time. This project aims to find a way to use social marketing to encourage older adults to continue with their participation. The Creative Technology Design Process, as described by Mader and Eggink (2014), extended by the Agile Design process, described by Beck et al., provided the foundation for this study. The Agile Design process adds a quicker iteration process. One of the solutions to this problem is a newsletter. This newsletter utilizes aspects of social marketing and is sent out every 6 weeks. This newsletter can feature positive success stories, including the recipients in the decision process for the study, or explain the impact the participants have on the study. The newsletter follows guidelines from the literature research and was inspired by the state of the art. The newsletter was subsequently developed using an iterative approach. In this approach, three newsletters were created. The first provided initial ideas and was then adapted into the second. The second newsletter was used for client meetings. After the feedback from these meetings was implemented, the final newsletter was used for testing. The prototype was evaluated with 30 respondents. During this evaluation, the design was received well. The clear display of information and easy-to-use buttons facilitate user interaction. During the interactions, it was noted the time to interact is very short and smooth. Based on these results, the prototype appeals to the respondents and can be an added value for this study. |
| Item Type: | Essay (Bachelor) |
| Faculty: | EEMCS: Electrical Engineering, Mathematics and Computer Science |
| Programme: | Creative Technology BSc (50447) |
| Link to this item: | https://purl.utwente.nl/essays/91647 |
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