University of Twente Student Theses
Chatbots evaluating business ideas, does the evaluation cloud our judgement of their credibility?
Loon, Joost Maarten van (2022) Chatbots evaluating business ideas, does the evaluation cloud our judgement of their credibility?
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| Abstract: | In this thesis the impact of a chatbot’s evaluation on its perceived credibility is investigated. This with the goal of finding out how to improve people’s view on chatbots. Several variables are analyzed through the use of a Spearman’s rank correlation model and a simple linear regression model in order to identify possible associations and effects between variables. From this analysis can be concluded that there is no significant and a very weak relationship between the ‘’preliminary-opinion’’ variables, which are confidence, trust in AI and familiarity with AI, and the perceived credibility. There is however a significant strong relationship between the type of evaluation and perceived credibility. This leads to believe that the main hypothesis: ‘’Type of evaluation is associated with perceived credibility’’ can be accepted. This result indicates that it is relevant for markets to investigate further into the opinion of consumers towards chatbots and how to improve adoption rates across the board with the knowledge that such investigations provide. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 70 social sciences in general |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/91015 |
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