University of Twente Student Theses
Exploring the constraints and enablers for value-in-use creation during the adoption of SaaS solutions : a case study of controlled environment growers
Schmeitz, A.H.L. (2023) Exploring the constraints and enablers for value-in-use creation during the adoption of SaaS solutions : a case study of controlled environment growers.
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| Abstract: | The increasing demand for food and nutrition security has raised the need for smart farming to improve the efficiency in food production. New technologies, such as Software as a Service (SaaS), offer support in decision making in farming. However, SaaS solutions are not consistently adopted, compared to other new technologies, and have a low utilization rate in the horticulture sector. Despite these existing challenges, little is known about the constraints and enablers of value-in-use creation for these SaaS solutions in the adoption phase. This study comprises a qualitative case study including eight interviews of Dutch, Mexican and Moroccan growers. The study established a framework consisting of the facilitating and minimizing practices performed by the agricultural technology providers (ATPs), and constraints and enablers of value-in-use creation as defined by growers. The key findings reveal that (1) it is important for ATPs and growers to collaborate and invest in long-term relationships, (2) ATPs must facilitate interoperability between different SaaS solutions, and (3) the low and mid-tech markets demand more support throughout the adoption phase compared to high-tech farms. The findings guide ATPs and growers in creating a fruitful environment for value-in-use creation with SaaS. Opportunities for future research are proposed, especially ones considering relational aspects in the adoption of knowledge intensive service solutions. |
| Item Type: | Essay (Master) |
| Clients: | WayBeyond Ltd, Auckland, New Zealand |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/94024 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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