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Differences and similarities in decision-making logics used by entrepreneurs, a case study analysis

Golbach, Jelle (2022) Differences and similarities in decision-making logics used by entrepreneurs, a case study analysis.

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Abstract:In the entrepreneurship literature, the effectuation theory has been defined as a mode of action, often used by entrepreneurs. Also, it was found that not every entrepreneur acts, reasons and makes decisions in the same way. This study will investigate similarities and differences of expert entrepreneurs in a case company, who start a new venture and face exactly the same set of decisions while building. The gathered information, my means of semi-structured interview as a qualitative method of research, should give insights in on what base entrepreneurs take decisions, and what factors could have influence on this. It was found that demographical factors of the entrepreneurs have influence on the mode of action they favor. Also, this thesis emphasizes the synergy that can be created when effectuation and causation are not seen as two polar opposites, both are used as hybrid logics.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/91414
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