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The role of risk management and a preferred customer status during major disruptions like COVID-19

Saelker, Jon Henri (2022) The role of risk management and a preferred customer status during major disruptions like COVID-19.

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Abstract:During the COVID-19 pandemic, companies all over the world have faced major disruptions of their supply chains. These circumstances challenged the relationships between buying firms and their suppliers as well as other network partners within supply chains. As of now, little research has been focused towards investigating the potential of risk management and a preferred customer status to mitigate the negative impact of major disruptions such as COVID-19. Therefore, this single case study focuses on a strategic buyer-supplier relationship between a German company, here called “Company X”, and its Chinese supplier. It has been found that the preferred customer status of the case company has not been useful to access scarce resources due to the dependence on transportation from China. Instead, Company X has largely profited from risk management measures that have been in place prior to COVID-19. Ten interviews with thirteen participants have been conducted to investigate how COVID-19 affected the long-distance buyer-supplier relationship. The research is aimed towards providing the case company with useful advice on risk mitigation tactics for future disruptions.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/91255
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