University of Twente Student Theses
The Impact of Preferred Customer Status with Key Suppliers on Sustainable Supply Chain Management
Suijkerbuijk, N.G. (2022) The Impact of Preferred Customer Status with Key Suppliers on Sustainable Supply Chain Management.
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| Abstract: | In recent years, instead of suppliers competing over customers, buying firms are increasingly trying to become a preferred customers to their key suppliers. In addition, many firms have been paying increasing attention to becoming (more) sustainable. However, for a firm to make its supply chains sustainable, it is crucial to involve its suppliers. Nevertheless, capable suppliers may refuse to collaborate in such efforts, making it difficult for firms to achieve their sustainability goals. Hence, this paper explores whether preferred customer status can increase the likelihood of a successful sustainable supply chain collaboration between a buyer and supplier. The research has been set up as a qualitative case study, where two purchasers and four suppliers of one company have been interviewed. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/90867 |
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