University of Twente Student Theses
To what extent does Lean Startup help manufacturing firms to overcome the service paradox?
Schwepkes, L. (2021) To what extent does Lean Startup help manufacturing firms to overcome the service paradox?
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Abstract: | This bachelor thesis deals with the degree of applicability of Lean Startup practices to moderate the servitization-firm performance relationship. The results show that Lean Startup has potential to improve firm performance in general but also to moderate the servitization-firm performance relationship in that the initial performance sacrifice is mitigated. |
Item Type: | Essay (Bachelor) |
Faculty: | BMS: Behavioural, Management and Social Sciences |
Subject: | 70 social sciences in general, 83 economics, 85 business administration, organizational science |
Programme: | International Business Administration BSc (50952) |
Link to this item: | https://purl.utwente.nl/essays/87060 |
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