University of Twente Student Theses
Digital supplier platform, how to stimulate sub-tier supplier involvement?
Lettink, Stan (2021) Digital supplier platform, how to stimulate sub-tier supplier involvement?
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| Abstract: | Driving forces such as global megatrends and public initiatives are pressuring firms to change their current way of supply chain management. There is an increasing need to go beyond the original dyadic buyer-supplier relationships and move into multi-tier SCM. The involvement of sub-tier suppliers in multi-tier information sharing initiatives such as a digital supplier platform is perceived as a difficult task due to a lack of contractual agreements. This study analyzed the importance of the different barriers and challenges towards sub-tier supplier involvement in multi-tier information sharing within the automotive industry. This research shows that cultural barriers such as trust and inter-firm relationships are perceived as the most important challenge. Information utilization factors and business process aspects are also perceived as major barriers in the automotive industry. Lastly, practical methods and strategies to overcome the barriers were identified. Providing flexibility in supporting data inputs on the platform, as well as the development of a communication strategy to market the platform and make sub-tier suppliers aware of benefits, are introduced as useful methods and strategies to overcome some of the challenges. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/86627 |
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