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Festival season, here I come! A study on the factors motivating Dutch techno-house music festival visitors for attending these music festivals

Slager, N.E. (2021) Festival season, here I come! A study on the factors motivating Dutch techno-house music festival visitors for attending these music festivals.

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Abstract:As the competition in the music festival landscape increases, festival organisations need to differentiate themselves and need to obtain unique positionings in the festival market. It is of high relevance for festival organisations to better understand the factors that motivate festival visitors and gather insights in the benefits they seek. Therefore, this research explores the motivating factors of Dutch techno-house music festival visitors, using a festival-tailored framework combining the concept of the “experience economy” with social and technological factors. Furthermore, this study aims to analyse the applicability of the concept of the experience economy together with directions on how to differentiate in today’s competitive festival landscape. This study provides insights on the experience economy in the festival context and contributes a festival-tailored framework for festival organisations on the motivating factors of festival visitors and the benefits they seek. It implies that to differentiate as a festival, aspects within entertainment, esthetics and technology need to contribute to the overarching theme of the festival. This will in turn create an immersive “escape from reality” festival experience. Future research is needed to verify if the results of this study are also applicable in different festival contexts.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Programme:Communication Studies BSc (56615)
Link to this item:https://purl.utwente.nl/essays/86483
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