University of Twente Student Theses
A synthesis of antecedents and benefits correlated to the preferred customer status based on bachelor theses of the University of Twente
Gerlach, Jasmin (2020) A synthesis of antecedents and benefits correlated to the preferred customer status based on bachelor theses of the University of Twente.
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| Abstract: | The concept of the preferred customer status becomes increasingly important as the scarcity of suppliers within the market is rising. Therefore, this synthesis is focussed on 25 bachelor theses of the University of Twente that surround the topic of becoming a preferred customer and the related antecedents as well as benefits. The findings of the students’ case studies are combined to draw a general conclusion on crucial antecedents of the preferred customer status with the focus on the attractiveness of the customers, the satisfaction of the suppliers and the preferred customer. Moreover, identified benefits of the case studies are included to show the valuable results of a preferred status with key suppliers and what preferential treatment can inhibit. Additionally, new drivers of the customer attractiveness, supplier satisfaction and preferred customer have been identified by the bachelor theses and enable future research avenues for the model of the preferred customer status. The new avenues include the awarding of suppliers for their performance, further implications on geographical proximity and the linguistic proximity as well as appropriate language support. Furthermore, the relevance of a good financial standing and one especially interesting finding on a level of tension in the buyer-supplier relationship are listed as new directions of future research. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 06 documentary information |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/82765 |
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