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Using a Conceptual Serious Gaming Implementation Framework for Evaluation : Evaluation of the implementation of a serious game at Samen14

Borgerink, T. (2018) Using a Conceptual Serious Gaming Implementation Framework for Evaluation : Evaluation of the implementation of a serious game at Samen14.

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Abstract:Serious gaming is increasing in use by businesses as well increasing in number of studies. However the focus of serious gaming in literature has been put on the design phase of the game, while businesses and literature both acknowledge the importance of studying the implementation phase as well. Specific game elements and characteristics could influence the implementation of serious gaming from an innovational point of view. For future successful serious gaming implementation outcomes, a serious game implementation framework is needed that could be used to study the influence of potential barriers and facilitators of the implementation, what could be translated into meaningful outcomes that could be used in multiple contexts. The goal was to build such a framework by combining innovational constructs from the CFIR (Consolidated Framework for Implementation Research) with game elements and characteristics, and to use and test this framework by evaluating the serious game implementation effort at Samen14. Based on the results this research concludes the constructs influence the implementation of serious games due positive and negative influence of game elements: potential users involvement, perceived usefulness and effectiveness of the game, needs assessment, and game characteristics.
Item Type:Essay (Master)
Clients:
Samen14, Enschede, The Netherlands
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/74576
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