University of Twente Student Theses
The Sharing Economy: Cornerstone for a Sustainability Movement or Source of Economic Benefits?
Pfaffenrot, J. (2017) The Sharing Economy: Cornerstone for a Sustainability Movement or Source of Economic Benefits?
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| Abstract: | Over the course of the last six years the term “sharing economy” has been brought up in many industries and has gained a fast growing interest on the public, governmental and organizational level. This study provides an overview of what motivational triggers influence the decision of students to participate in a P2P platform such as Bla Bla Car. Interviews were hold among 20 students at the border city Enschede, the Netherlands. The paper investigates in an explorative way the primary and additional motivations of students with the intention to investigate the impact of environmental concerns within the decision making process. Hereby similarities and differences between “users” and “non-users” and gender are taken under consideration. The results are presented in a descriptive manner. Differences in socio-demographic characteristics between male and female participants are presented. Finally the study reflects that students of both genders make their choices based on price and convenience factors. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/72327 |
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