University of Twente Student Theses
Pricingstrategy Fun-ie-Fit centre
Halen, J.J.W. van (2014) Pricingstrategy Fun-ie-Fit centre.
|
PDF
2MB |
| Abstract: | Stichting De Klup Twente is an organisation that facilitates activities for people with a disability. In early 2013 Stichting De Klup became the proud owner of the Fun-ie-Fit centre, located in the Meester Siebelinkhuis, at Berlagelaan 2 in Almelo. Fun-ie-Fit is a health-centre designed to make exercising more attractive by using exergaming. The initial purpose of the centre was to encourage people with a disability to participate more in sports. By creating an attractive environment with high-tech equipment, people are stimulated to play games and still enjoy a work-out. Another reason for establishing the centre was to generate more revenue for Stichting De Klup Twente. This research provides advice about the pricing strategy and several organisational aspects that influence the way the Fun-ie-Fit centre can generate enough revenue to break-even. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/64951 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page