University of Twente Student Theses
Exploring business model dynamics using the market interaction perspective.How does market interaction and firm responsiveness affect changes in a firm’s business model?
Kandemir, Selim (2013) Exploring business model dynamics using the market interaction perspective.How does market interaction and firm responsiveness affect changes in a firm’s business model?
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| Abstract: | This paper is aimed at filling a gap in existing business model literature with regards to the role of market orientation and customer involvement in constructing or adapting business model building blocks. This research explores how business models change during different phases of the business development process as a result of how firms interact with the market. There are three key findings in this research. Firstly, startups and SMEs tend to use different intelligence generation mechanisms and interact with the market differently depending on the business development phase they are in. Secondly, firms can be classified in terms of their responsiveness to market interaction in different phases, resulting in unfocused, active, focused and passive firms. Finally, the impact of firm responsiveness on the business model varies between changes in all four blocks of the business model, one or two blocks in the business model or details in one building block. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/64441 |
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