University of Twente Student Theses
Nudging honesty in online dating : The effect of salient surveillance, descriptive norm, and moral reminding on self-presentation accuracy in online dating profiles.
Lanznaster, Tobias (2021) Nudging honesty in online dating : The effect of salient surveillance, descriptive norm, and moral reminding on self-presentation accuracy in online dating profiles.
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| Abstract: | The present study aimed at identifying techniques that may reduce deceptive behavior on online dating platforms and examined the influence of three types of honesty nudges (salient surveillance, descriptive norm, and explicit moral reminding) on self-presentation accuracy in online dating profiles. Furthermore, related mediating processes (perceived observability, descriptive normative beliefs, and moral salience), as well as possible moderators (online dating experience, involvement in online dating deception, and honesty-humility) were investigated. Hypotheses testing was performed utilizing an experiment with a 2 (salient surveillance nudge: no vs. yes) x 2 (descriptive normative message: no vs. yes) x 2 (explicit moral reminder: no vs. yes) between-subjects design, in which potential online dating users (N = 308), after being exposed to the treatment, had to create a fictional online dating profile. Subsequently, accuracy per profile item was rated. The results revealed that salient surveillance, descriptive norm, and explicit moral reminding did not have any significant influence on self-presentation accuracy in dating profiles. Moreover, no interaction effects between the three nudge types and no moderating influences of the three proposed moderators could be observed. Nevertheless, a direct positive relationship between moral salience and self-presentation accuracy was found. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies MSc (60713) |
| Link to this item: | https://purl.utwente.nl/essays/88554 |
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