University of Twente Student Theses
The design process of coffee creamer portion packaging concepts that can be correctly sorted during the recycling process
Müller, B.J. (2020) The design process of coffee creamer portion packaging concepts that can be correctly sorted during the recycling process.
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| Abstract: | The goal of this project was to create coffee creamer portion packaging concepts that can be correctly sorted during the recycling process and fit the user group. For this project, I collaborated with the packaging development department of FrieslandCampina and worked together with the marketeers of Nutroma and Friesche Vlag. Both brands are part of the cooperation FrieslandCampina and sell coffee milk products. To answer the main research question, What type of alternative coffee creamer portion packaging concepts can be designed that are correctly sortable in the recycling process and fit the user group?, I first analysed the user group of coffee creamer portions. I gathered information by means of existing User & Attitude research, conducting small user experience research, creating experience maps, and filling in value proposition canvasses. This information resulted in a list of user pains and design opportunities of the current coffee creamer portion packaging sold by FrieslandCampina. The pains and design opportunities were, in turn, translated to a list of requirements. Meeting these requirements ensured that the packaging concepts fit the user group. Next, literature research was performed to analyse current recycling processes. The recycling process can be divided into three steps: Collecting, sorting and recycling. Only when post-consumer packaging can adhere to all these steps, it is considered to be recyclable. Due to time limitations, the project focussed on the first two steps. The sorting processes practices in Europe are analysed and translated into a separate requirement list. When all these requirements are met, the post-consumer packaging can be correctly sorted. The design process was followed up by the ideation phase. I performed a small market analysis to analyse and compare existing portion packaging regarding appearance, user convenience, material, and if the packaging could be correctly sorted during the recycling process. Next, I hosted multiple online brainstorms sessions with members of the packaging development team of FrieslandCampina. The generated ideas were based on the defined requirements and worked out by means of design sketching. Next, these packaging ideas were altered and/or combined to create five packaging concepts. During an online meeting with the marketeers of Nutroma and Friesche Vlag, three of those packaging concepts were chosen since they showed the most potential regarding feasibility and fit the current portfolio of the brands the best. The chosen concepts were then worked out in more detail. I first defined the dimensions with the help of SolidWorks, a CAD modelling software. The software allowed me to create realistic dimensions for the packaging that met the defined requirements. I created mock-ups of the three concepts to get a feel for the feasibility and ease of use of the packaging. 8 9 Summary Britt Müller Summary The design process of coffee creamer portion packaging concepts During the detailing process, I talked to several packaging experts that helped me with defining realistic features for the packaging concepts. All information and knowledge gathered resulted in one of the concepts being discarded. The other two concepts ended up being really similar. They featured the same material, production technique, and opening method. The only difference was the shape. Therefore, the two concepts were considered as one. Thus, the main research question is answered by means of one detailed packaging concept. This concept can function as a starting point for future research into recyclable portion packaging. |
| Item Type: | Essay (Bachelor) |
| Faculty: | ET: Engineering Technology |
| Programme: | Industrial Design BSc (56955) |
| Link to this item: | https://purl.utwente.nl/essays/83066 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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