University of Twente Student Theses
What factors influence Privacy Protection Behavior on social media and does the subjects Privacy Protection Behavior match their desired Privacy Protection Behavior?
Delfgou, Job (2019) What factors influence Privacy Protection Behavior on social media and does the subjects Privacy Protection Behavior match their desired Privacy Protection Behavior?
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| Abstract: | In this increasingly digital age, social networking sites have become an essential part of our daily social lives. The rise of these social networking sites is not without issues, as time goes on the harmful effects of social networking sites on personal privacy have come to light. From big data leaks to future employers taking a look on your Facebook page, the topic of privacy protection now is more relevant than ever. This is why this research has looked at digital Privacy Protection Behavior via a quantitative study among students between the ages of 18-29 using an adapted version of the Theory of Planned Behavior as a framework. The research aimed to look at the direct relations between attitudes on Privacy Protection Behavior, injunctive norms, descriptive norms, and perceived control on Privacy Protection Behavior. The research identified that attitudes on Privacy Protection Behavior was the strongest predictor of Privacy Protection Behavior and also revealed some interesting findings for injunctive norms and descriptive norms. The study also identified that among the subjects, there was a desire for better Privacy Protection Behavior. This shows that there is a desire for more Privacy Protection Behavior and that the best way to influence this behavior is via attitudes towards Privacy Protection Behavior. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology, 88 social and public administration |
| Programme: | Management Society and Technology BSc (56654) |
| Link to this item: | https://purl.utwente.nl/essays/78871 |
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