University of Twente Student Theses
Drivers and benefits of supplier satisfaction in a buyer-supplier relationship : a multiple case study at company X and three of its suppliers
Lücker, Denise (2017) Drivers and benefits of supplier satisfaction in a buyer-supplier relationship : a multiple case study at company X and three of its suppliers.
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| Abstract: | Developments in the competitive business environment draw growing attention to the concept of supplier satisfaction as well in theory as in practice. Buying firms are increasingly competing for access to the best suppliers and their resources. Supplier satisfaction represents a mean for gaining and keeping this access. This research builds on previous studies about the concept of supplier satisfaction by conducting a multiple case study at a company operating in the organic food industry. The aim of this research is to gain a deeper understanding of the concept and to explore possible antecedents of supplier satisfaction. The findings provide support for the impact of operative excellence, profitability, reliability and relational behaviour, which are previously identified antecedents to satisfaction of suppliers. Information sharing was identified as a new antecedent. In addition to that, the influence of three new concepts was assessed: The kraljic matrix, customer portfolio analysis, and buyer status. The findings show that the kraljic matrix has a direct impact on supplier satisfaction, while customer portfolio analysis only has an indirect impact. Furthermore, no evidence for a relationship between buyer status and supplier satisfaction could be found in this case study. |
| Item Type: | Essay (Bachelor) |
| Clients: | 1994 |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/72637 |
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