University of Twente Student Theses
Organizational reputation, organizational attractiveness and employer branding: clarifying the concepts.
Hendriks, Marije (2016) Organizational reputation, organizational attractiveness and employer branding: clarifying the concepts.
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| Abstract: | In literature we found overlap between the concepts of organizational reputation, organizational attractiveness and employer branding on conceptual, methodological and empirical level. Concepts are often mixed up and used simultaneously. In this study we clarify the concepts and the differences and similarities between them at conceptual, methodological and empirical level to eliminate ambiguity. We collected data by selecting an initial selection of relevant articles in scientific literature. After filtering these articles a final selection remained, which we used for our concept analysis and cross-concept analysis of the concepts on conceptual, methodological and empirical level. At conceptual level, we found the most similarity between employer branding and organizational reputation and employer branding and organizational attractiveness. The concept of organizational reputation and organizational attractiveness differ the most on conceptual level. On methodological level the concepts of organizational reputation and employer branding are most similar, and organizational attractiveness differs the most. On empirical level the concepts of organizational reputation and employer branding are most similar and the concept of organizational attractiveness differs the most on this level. The final conclusion of this study is that one concept is not comprehensive enough to include all aspects of each concept, even though there are a lot of similarities between the concepts, there are too many differences between the concepts to merge them in to one concept. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/71211 |
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