University of Twente Student Theses
Wat beweegt initiatiefnemers van Nieuwe Business Modellen? : een onderzoek naar motieven voor duurzame initiatieven
Alferink, L.J.T.M. (2015) Wat beweegt initiatiefnemers van Nieuwe Business Modellen? : een onderzoek naar motieven voor duurzame initiatieven.
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| Abstract: | This thesis focuses on identifying motivational factors stimulating New Business Models. These New Business Models play an increasingly important role in the transition to a more sustainable world. There is little literature about what motivates people to start New Business Models. More knowledge on the subject would provide better insight into how people can be mobilized to start such sustainable initiatives. A literature study into entrepreneurship formed the basis for this study, which aims to get a better understanding of why people start New Business Models. Mair and Noboa’s model of Social Entrepreneurial Intentions (2003) proved to be the most applicable model, presenting perceived desirability and feasibility as important elements for starting a New Business Model. An exploratory qualitative field study of fourteen existing New Business Models revealed which antecedents influence intentions to start a New Business Model through perceived desirability and feasibility. The variables established in the study´s qualitative section were tested in a quantitative online survey. They were categorized as emotional (empathy, passion), cognitive (personal values, moral judgment, idealism, altruism, connectedness), commercial (reputation), internal (personal influence, self-efficacy, locos of control, acting, independency, creativity) and external grouping (social trust and cooperation) variables. Although the results failed to show a correlation for all variables and perceived desirability and feasibility, some outcomes were very interesting. Firstly, a prioritization of variables showed that initiators of current New Business Models were particularly motivated by variables linked to social interest such as social impact and meaningfulness. Potential initiators were shown to be particularly motivated by variables linked to personal interest, such as personal values and development. Secondly, the study revealed differences in mandatory conditions to start New Business Models. Potential initiators showed also a greater need for external conditions like confidence and security from third parties, while initiators of current New Business Models tended to rely more on their own knowledge and skills. These differences could be explained by the initiative development stage, however differences in motivation between initiators and potential initiators could also be caused by differences in personality. So this study not only found motivational factors stimulating New Business Models, is also has revealed a need for further research into which process or personal features cause these differences. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology |
| Programme: | Psychology MSc (66604) |
| Link to this item: | https://purl.utwente.nl/essays/68584 |
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