University of Twente Student Theses
Applying Lean Startup Methods in Traditional Manufacturing Firms: A Theoretical Perspective
Rijssenbeek, W.C.A. (2015) Applying Lean Startup Methods in Traditional Manufacturing Firms: A Theoretical Perspective.
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| Abstract: | The Lean startup methodology is a new method to build a sustainable business, focusing on central issues such as customer feedback, iterative cycles, and minimum viable products. For startup ventures this method proved fruitful and multiple startups have already successfully implemented this methodology. This literature-based research aims to identify the possibility to extend the scope of this methodology and apply typical facets of the lean startup method in new product development processes of well-established firms in order to improve performance. A systematic literature review is conducted in order to identify typical facets of the lean startup methodology after which facets of new product development processes were highlighted. Consequently a comparison is made and a conclusion drawn based upon the findings. The results show promising results to apply the more elaborate facets of the lean startup methodology in new product development and a potential to improve performance in established firms but certain challenges should be taken into account since startups are composed differently than established firms. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 70 social sciences in general |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/68477 |
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