University of Twente Student Theses
The role of intellectual poperty in nw bsiness Models in msic
Weusthof, Thomas (2015) The role of intellectual poperty in nw bsiness Models in msic.
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| Abstract: | ‘Op op op op, oppa gangnam style’ these are undoubtedly the lyrics of Psy’s greatest hit Gangnam Style. The music video still is the most watched video all time on YouTube (YouTube, 2015). YouTube was also the platform where Gangnam Style became famous. According to an analysis by The Associated Press he earned at least $7.9 million in 2012. How is this possible, only by a video on YouTube? Psy earned that amount of money thanks to the protection of his intellectual property. This study is about the role intellectual property plays in music now and in the future. New business models in music show that the sales of music decline. Accessibility to of music is becoming more important and artists will seek other sources of income. One of them is the income they receive thanks to intellectual property, which is regulated by a neighbouring rights organisation. They collect money for music that is played in public and distribute this to producers and artist. This source of income is becoming increasingly important for artists. It is uncertain if this way of receiving money from intellectual property rights continues for the artists. This research indicates that the way consumers listen to music is changing from listening to the radio to on-demand listening. This can have a major impact on the intellectual property rights. A neighbouring rights organization does not have the mandate to license and protect the music that is consumed on-demand at the moment, as this mandate lies with the record companies. If the neighbouring rights organization does not obtain this in the future the intellectual property rights will be protected by the record companies’ themselves. It is doubtful whether the artist will receive the same amount of money from a record company in comparison with a neighbouring right organization. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 24 dramaturgy, musicology |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/67275 |
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